I have had grovers for 5 yrs the first two I wanted to shoot myself the itch was so bad. I thought that there nothing I could do it has ruened my life as I knew it. I was 74 at the time I,m now going on eighty, and it still sucks. I live alone so I had to come up with ideas to put meds on my back and legs I tried different stuff but I was painting my kitchen and it hit me, I got a 3 inch roller and a 2 ft. curved stick where I could reach any part of my back. I,ve tried all kinds of OTC crap but nothing worked for very long. then I thought what itched really bad, posion ivy right so I bought this cream and used my roller and it works great I take a hot shower to open my pores and roll it on. this may not work for everybody, byt I was willing to roll in cat crap if it worked. Grovers really sucks,ive never had any thing itch so bad. try my roller idea and let me know.