Poor choice of words on my part. I am suggesting that you were going to buy a product because 1. they claimed (proof?) that it was 3 times more absorbent than CoQ10 (or Ubiquinol?) and you were also interested in it because it was cheaper than Ubiquinol. Buying cheaper products based solely on price risks poor outcomes. Unfortunately in America supplements are not regulated. In Germany all supplements and herbs are regulated like prescription drugs. So as a consumer we have to be our own advocates for finding good products.