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Super Bowl Ad: Relax Your Tight End

Posted by smoore4 @smoore4, Feb 9 8:02am

One of the best ads of the Super Bowl was the PSA screening ad by Novartis. It's great to see this kind of exposure, particularly for the exact demographic that needs to see it.

Ad:

https://www.sportingnews.com/us/nfl/news/novartis-relax-your-tight-end-super-bowl-2026-rob-gronkowski/84196fbde7fbeead950a13fb

Steve

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brianjarvis | @brianjarvis | Feb 11 7:29am
In reply to @grandpun "Yes indeed! My dad had PC, my older bro had PC, then me. So I ordered!!..." + (show)
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Yes indeed!
My dad had PC, my older bro had PC, then me. So I ordered!! my two boys (in their 40's) to get annual tests.

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@grandpun With your family history, have you had a genetic (genomic) test to see if you (or your wife) carry any of the gene mutations related to prostate cancer that night be passed on to your children?

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grandpun | @grandpun | Feb 11 3:13pm
In reply to @brianjarvis "@grandpun With your family history, have you had a genetic (genomic) test to see if you..." + (show)
Profile picture for brianjarvis @brianjarvis

@grandpun With your family history, have you had a genetic (genomic) test to see if you (or your wife) carry any of the gene mutations related to prostate cancer that night be passed on to your children?

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@brianjarvis
With my family history 100% diagnosed with PC, no. It's so almost certain we're predisposed to PC. A test I don't need would be pointless.

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bwjb | @bwjb | Feb 13 8:57am

Agree that the ad was not just one of the best but the best Super Bowl advertisement. For those men avoiding prostate screening for fear of the doctor performing a digital rectal exam (DRE), hearing that the PSA blood test is sufficient will get men screened. Do primary care doctors and urologists still perform DREs?

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smoore4 | @smoore4 | Feb 13 4:13pm
In reply to @bwjb "Agree that the ad was not just one of the best but the best Super Bowl..." + (show)
Profile picture for bwjb @bwjb

Agree that the ad was not just one of the best but the best Super Bowl advertisement. For those men avoiding prostate screening for fear of the doctor performing a digital rectal exam (DRE), hearing that the PSA blood test is sufficient will get men screened. Do primary care doctors and urologists still perform DREs?

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@bwjb It's actually ranked #7 out of 54. Not bad at all!
https://admeter.usatoday.com/2026

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heavyphil | @heavyphil | Feb 14 6:18am
In reply to @bwjb "Agree that the ad was not just one of the best but the best Super Bowl..." + (show)
Profile picture for bwjb @bwjb

Agree that the ad was not just one of the best but the best Super Bowl advertisement. For those men avoiding prostate screening for fear of the doctor performing a digital rectal exam (DRE), hearing that the PSA blood test is sufficient will get men screened. Do primary care doctors and urologists still perform DREs?

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@bwjb Yes, until the VC group which bought the practice tells the docs that it takes too much time.
Notice we don’t remove our clothing anymore when we get on the scale? A Grandma with Parkinsons would take an hour!
Blood pressure taken thru a shirt AND a heavy sweater? No Problem!!!
Medicine was never supposed to be about business models…
Phil

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