Super Bowl Ad: Relax Your Tight End
One of the best ads of the Super Bowl was the PSA screening ad by Novartis. It's great to see this kind of exposure, particularly for the exact demographic that needs to see it.
Ad:
https://www.sportingnews.com/us/nfl/news/novartis-relax-your-tight-end-super-bowl-2026-rob-gronkowski/84196fbde7fbeead950a13fbSteve
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I don't, however, understand why Gronk is in a Bucs jersey!? I know he played for them, but he is famously a NE Patriot. That's a head-scratcher.
Good commercial, game not so good.
Serious question though. Even though many PCPs no longer do PSA/DRE for men in their 70s, do we all agree that is a bad practice? Even an older man should know if he potentially has PCa, correct? How he chooses to treat it, that's a different topic, but even goes 70++ should get PSAs regularly?
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4 Reactions@jeff1963 ABSOLUTELY!!!
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3 ReactionsWow. That was perfect. Thankyou for highlighting that.
I have zero interest in American football & couldn't name one team, so would never have seen that.
Very well done.
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3 Reactions@jeff1963 It depends. If during my 40s, 50s, to late-60s, my normal PSA stayed very low, then it’s a different situation than if my PSA is 6, 7, or 8+ at those ages per the Mayo age-related PSA chart. (See attached.)
(Even when I was younger, whether to get a PSA test was my call, not my PCPs.)
As I get older and my time horizon gets shorter and shorter, the decision whether to continue PSA testing has to be made. Now understanding how slow-growing PCa is, at 80+ I’d only get a PSA test if I was already getting other bloodwork done. (I’m 70-1/2 now, so that date is not too far away.)
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3 Reactions@jeff1963
Yes! Get PSA tested into the 70's.
I was 75 but the PC turned out to be aggressive and escaped the capsule. Glad I had the RALP and PSA staying negligible.
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5 Reactions@grandpun When you were diagnosed with PCa at 75y, had you already been getting annual PSA tests throughout your 40s, 50s, and 60s?
@brianjarvis
Not regularly till I had a bout of BPH at age ~72. Then regularly every 6-months at urologist's direction. My 2-ish values then shot up to 5. In the next 3-months (before RALP) I had two biopsies. First was negative, second found the PC with some aggressive cells. That's when decision made for prostatectomy
@grandpun That’s a lesson-learned for all guys - start testing early and annually. Waiting until late-60s or early-70s results in a possibly badly-stacked deck, with possibly fewer options.
When I was 45y, I told my family doctor that I wanted to start having annual PSA tests. That was waaaaay back in 2000. Tested every year…..then, we found low-grade, localized PCa in 2012; went on active surveillance for about 9 years (buying me time to evaluate treatments); then had proton beam radiation in 2021.
These days, just PSA tests every 6 months….just another day.
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1 ReactionYes indeed!
My dad had PC, my older bro had PC, then me. So I ordered!! my two boys (in their 40's) to get annual tests.
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