ARSI PR wars: Nubeqa (Bayer) vs Erleada (J & J) lawsuit
We're caught in a lot of marketing crossfire these days.
Bayer keeps trying to scare us into thinking Nubeqa is safer than Erleada because it doesn't cross the blood-brain barrier (BBB), and has even started an expensive ad campaign with Tony Romo to convince us that Nubeqa is the only choice for "Men who want to keep their heads in game." Unfortunately for them, an independent large-scale retrospective study has just concluded that the theoretical benefits of Nubeqa's not crossing the BBB don't translate to real-life cognitive benefits: https://www.urotoday.com/conference-highlights/suo-2025/suo-2025-prostate-cancer/165194-suo-2025-real-world-assessment-of-new-onset-central-nervous-system-conditions-in-patients-with-non-metastatic-castration-resistant-prostate-cancer-treated-with-apalutamide-darolutamide-or-enzalutamide.html
Meanwhile, Johnson and Johnson have released a restrospective study of their own, suggesting that Erleada has a 51% lower risk of death after 2 years than Nubeqa. Methodological issues aside — and they're non-trivial — it's misleading because it's 51% of a very small number: most patients with metastatic castrate-sensitive prostate are still alive after 2 years of doublet therapy, regardless of which ARSI they're using:https://www.urologytimes.com/view/head-to-head-analysis-shows-os-benefit-with-apalutamide-vs-darolutamide-in-mcspc
Nevertheless, to save their ad campaign, Bayer has launched a big lawsuit against J&J, (rightly) challenging the methodology, but mainly just picking keywords to ensure that anyone doing a web search will find stories about their lawsuit rather than J&J's study: https://www.fiercepharma.com/marketing/bayer-sues-jj-over-deeply-flawed-promotional-claims-touting-erleada-over-nubeqa
I'd suggest ignoring both companies' dubious secondary marketing claims (the supposed cognitive advantage for Nubeqa, and the supposed survival advantage for Erleada), and just keep on keeping on with whichever -lutamide works for you (or even older Zytiga, if you can tolerate the steroid you have to take with it). They truly are all miracle drugs, despite the smarminess of the companies that sell them. ❤️
Interested in more discussions like this? Go to the Prostate Cancer Support Group.
Connect

@heavyphil asked ❝ Aren’t these tables based on the data that the drug manufacturers are reporting?❞
My test is this: would the researchers have released the findings if they didn't go the way the funding drug company hoped?
In the case of a major phase 3/4 trial, it's virtually impossible to suppress results because major trials are announced in advance, discussed at public conferences at every stage (including before any results are known), and run by scores of researchers at different institutions over many years. If TITAN hadn't shown the result Janssen/J&J hoped for, for example, they might not have trumpeted the results in their PR, but they wouldn't have been able to prevent them from getting out.
A restrospective or other small study run by a single research team (inside or outside the company itself) is different: the pharma company may be able to apply enough soft pressure to influence more the way the research is done and prevent or stall release of unfavourable findings. I'm not saying they always (or even often) do that, but they *could.*
-
Like -
Helpful -
Hug
2 Reactions@northoftheborder Oh boy, COULD they, and DID they. The J&J tell -all reads like total fiction…until, that is, you hear the sworn depositions of whistleblowers, fired or resigned researchers, and salespeople (yes, even them) who expose the blatant lies, fraud and bribery rampant in J&J’s culture.
The saddest thing about the book is the idea that J&J was ‘the most admired and respected company in the world’ and that its virtues were indistinct from that of the country it called home.
Phil
-
Like -
Helpful -
Hug
2 Reactions@heavyphil Up until 2023 — including the period of Apalutamide's development and the TITAN trial — Janssen, while fully owned by J&J, was a fairly autonomous organisation headquartered in the EU (Belgium). It was not without its share of drug-marketing scandals of course (as with all big pharma) — one even happened in cahoots with Bayer via a partnership.
But J&J has now assumed more-direct control and replaced what had been Janssen with "Johnson and Johnson Innovation Medicine." So I won't be surprised if it starts to resemble its parent company even more going forward. 😕
But honestly, I think it's important to focus just on the big trials — which are well-monitored and highly visible — and ignore the marketing hype and little boutique studies or hypothetical benefits from all the big pharma companies. Trust the science, ignore the spin.
-
Like -
Helpful -
Hug
2 Reactions@northoftheborder In theory you are quite correct: the science tells the facts, not the spin.
But most doctors never READ the science - they’re too busy. And the drug companies know this.
This is why they spend more $$ on marketing, seminars and their sales force than they do on R&D.
The drug rep hands out crates of free samples with a box of brochures for the waiting room; he then tells the doctor that he and the Mrs. are going to Cancun in February, all expenses paid, to attend the company’s seminar on whatever drug(s) they’re pushing.
The pumping starts right there in your doctor’s office and in turn, right onto you!
The big trials - usually double blind in nature - do offer the most concrete benefit for distinguishing the efficacy of one drug to the next - that’s for sure…but it’s those little, rigged boutique studies palmed off as ‘fact’ that really get those sales going…As usual, Caveat Emptor…
Phil
-
Like -
Helpful -
Hug
2 Reactions@heavyphil Yes, this is very true, especially (but not exclusively) for family doctors.
It's one reason it's worth trying to get cancer treatment at a major research centre where the oncologists are also researchers and university lecturers themselves, and not only read and understand the trials and papers, but often contribute to them.
-
Like -
Helpful -
Hug
3 Reactions@northoftheborder “Data Storytelling”…LUV THAT!!
-
Like -
Helpful -
Hug
1 Reaction