We seem to have a similar focus of eating "clean" and checking for and avoiding additives as much as possible. I'm also suspicious of things that use buzzwords to imply they're healthy when the opposite may be true.

For example, in Australia the respected Heart Foundation for decades certified processed low fat products as "heart healthy" with a Red Tick certification so buyers could easily see the products. The products replaced fats with carbohydrate fillers and flavour enhancing additives, making them low fat and moderate to high carb. They were more expensive but many people bought them religiously on the Foundation's recommendation. The certification fees were the Foundation's biggest source of income.

*** In 2017 after a world-wide mega-analysis of heart disease dietary risk factors in clinical trials, it was discovered that excessive carbohydrate (sugar) consumption was the biggest cause of heart disease, rather than saturated animal fats. The findings were definite.

The findings were hardly reported on the news, then everything went quiet. Red Tick products suddenly disappeared from shelves and the certification was dropped with hardly a word from the Heart Foundation. A generation of people had been conned into eating things that harmed rather than helped their hearts.

A lot of dieticians still give the old bad recommendation to eat processed low fat foods with high carb - they have not been sufficiently re-educated. And many manufacturers of processed foods who paid a fortune to find ways to replace fats with carbs in their products have not changed their recipes.

That's my long way of saying I'm with you on being suspicious about claims that foods or products are healthy, even when the claim comes from an individual or organisation who should know.