I do not promote Costco, but know they have some policies that make that option worth considering for some people. The big one is their lengthy trial period. They allow 6 months trial where most other providers allow 60 days at the most. Many, only 30. Anyone who is fitted with hearing aids no matter who fits them, is responsible for trying them in every possible situation. Make a list of things you like to do, want to do, etc. and do them. If the hearing aids don't help in those situations, it's either a poor fit, or the need for a more sophisticated product. (If hearing instruments have been tried and found to be not helpful, it may be because your hearing loss is too severe. In that instance, it might be wise to look into the cochlear implant option.)

Hearing aids are sold like consumer products. The fact they are rarely insured is huge. It's up to the buyer to decide whether they are helpful. Appropriate testing by an audiologist should provide information about the effectiveness of the product if it's done right.

It's important to understand that different brands and models offer different options. People who sell hearing aids don't always tell their 'customers' about those options. It takes time. Time is $. In that regard, it's very important to use your time to learn as much as you can about hearing loss, hearing instruments, assistive technology that goes beyond them, and other options.

This forum is very helpful. It's also very beneficial to meet other people with hearing loss in person who are open to sharing their experiences with products and providers. HLAA chapters are very helpful in that regard. If there's a chapter in your area, contact them and ask questions. Attend their meetings. These chapters are started and formed by people who have hearing loss. If there isn't a chapter in your area, and you are a person who is willing to get involved, consider starting one. HLAA is consumer based, so what you learn through HLAA Is coming from people who have the same concerns you have. http://www.hearingloss.org