Hearing Loss of an Aging Man: From my personal experience and research, hearing loss is a lot more than a physical thing to deal with. It is a whole person thing to include emotional, mental, relational, and spiritual levels for many men. It is a constant reminder of aging debility and mortality that impacts a man's perspective of his masculinity and life purpose. Sp how to deal with it? Tools Mindset...many men use tools in their life's work whether blue or white collar work we use tools and when we talk tool language it makes more sense because we use tools to fix stuff. Get to know the tools a man uses and equate hearing tools to link to a man's tool mindset. Start off slow with tools. Get positive hearing power tools and experiences with AfterShokz, Earbuds, Closed Captioning smart phone apps like Hamilton Captel, Olelo, or Nagish. Many men typically love power tools (chainsaws, guns, hammers, saws, computers, vehicles, etc.) because they associate it with being powerful so tools that empower men more not from deficit are more readily pursued. The power of the computer is in the ears now with hearing aids and eventually they learn these are the new power tools and want them, especially if they can compare them to others with a less fortunate or without tools. Then the added sell is avoidance, is the realities of losing independence (all want) because hearing loss research associates with increased risk of dementia, falls, depression, loneliness, isolation and the biggest fear loss of independence. I hope this is helpful, it is my lived "man experiences" and may or may not apply to others...good hunting.