I have had plantar fasciitis a few times in the past. I did the stretching, the icing with the frozen water bottle, the physical therapy etc. I went to a podiatrist who, after a time, prescribed custom made orthotics for me. I have had them now for almost four years and wear them in my sneakers all the time. I could not believe the difference that they made. Since wearing them, I have not had any more plantar fasciitis! However, when I do have to wear dress shoes, my feet begin to hurt because they are not supported as well. I try to stick to my sneakers (Nike, with a higher heel, along with the orthotics!). Best wishes to you as you find a solution to this nagging problem! MaryAnn from Boston