My husband has fallen for the 'ads' time and again! I kept begging him. Finally got him to Costco and he got a normal pair. Except he keeps wanting to buy the 'online' still! He has cognitive issues but his online ad buying has been an issue long before then. He believes every TV ad! At least he is having problems ordering things now. I just ignore it when he asks me to do it - tell him I'll get to it 'tomorrow' and change the subject. He has a drawer full of non-working wonder hearing ads - enough to pay for one good set!