I really wasn't talking about loudness in movie theaters, although, they do play movies excessively loud at times. What I was referring to was the background noise that the TV news for instance plays while they are giving the headlines of what we're going to see. That background noise or music they play to sensationalize the headlines all but obliterates the headlines themselves. Even if you are not hearing challenged, it would be difficult to hear the headlines. Also in movies, they so often do the same thing with sensationalizing scenes with sound that overpowers the dialogue. I am surprised that more people, hearing challenged people and those who are, are not complaining about this. At home I use captions all the time. At a theater I ask for a caption machine that I take to my seat with me.