You are so right. And you offer some great suggestions. There are brain injury organizations all over the country, but their message doesn't seem to be reaching a critical mass. I wonder if one or more of the sports leagues could be persuaded to adopt this issue and run public service commercials during their games. Given the popularity of football and the NFL's focus on this issue, just running a couple of ads every game (or even just one ad during the Super Bowl) could have a HUGE impact. Would the Mayo Clinic be interested in partnering with a sports league to spread the word?