@royanthony
Hi Roy,
Here is some data I recently researched on the American coffee market:
- American Decaf Market (retail and out-of-home): USD 1.65 billion (2025), with projected growth (CAGR) of 7.67% over the coming years, driven mainly by premium decaf offerings
- Retail/home consumption accounts for 55% of this market, while out-of-home/foodservice contributes 45%
- Total US coffee market (retail and out-of-home): USD 23.76 billion (2025), of which retail accounts for 87.25%; the decaf segment alone represents 7% of the total market
- Decaf daily drinkers: 26 million
The NCA (National Coffee Association) could be a valuable resource for this project!
Wishing you success with the coffee company you are working with!
Chris