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Chris Gautier, Volunteer Mentor avatar

Which Seizure Trigger Is Your Hardest Battle?

Epilepsy & Seizures | Last Active: 16 hours ago | Replies (38)

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Profile picture for royanthony @royanthony

@santosha Yes they were. I'm still working on one of them. I'm trying to come up with factual dollar profits that will convince them it's worth their company's money to proceed. IMO, the easiest way to get factual numbers is use percentages. We have 3.5 million people in the U.S. who have epilepsy. For example: How many people drink coffee? How many cups per day? How many of those who drink caffeniated coffee and who have relatives of the people who have epilepsy will change to decaf? Using a conservative % of 1/3rd of that 3.5 million plus new decaf drinkers, I see big dollar profits. If anyone has any idea as to how I can gather factual numbers, please comment. I'd love to see a bold K-cup decaf. I think that's a winner. If people want a quick cup, they'll use any type of coffee. The BOLD taste is the key.

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Replies to "@santosha Yes they were. I'm still working on one of them. I'm trying to come up..."

@royanthony
Hi Roy,
Here is some data I recently researched on the American coffee market:
- American Decaf Market (retail and out-of-home): USD 1.65 billion (2025), with projected growth (CAGR) of 7.67% over the coming years, driven mainly by premium decaf offerings
- Retail/home consumption accounts for 55% of this market, while out-of-home/foodservice contributes 45%
- Total US coffee market (retail and out-of-home): USD 23.76 billion (2025), of which retail accounts for 87.25%; the decaf segment alone represents 7% of the total market
- Decaf daily drinkers: 26 million
The NCA (National Coffee Association) could be a valuable resource for this project!
Wishing you success with the coffee company you are working with!
Chris