I find it very dfficult to choose the "right" mattress, which is why I postpone the purchase for too long. For me, laying on a mattress in a showroom only rules out the MUCH-too-hard or MUCH-too-soft. For decades I bought affordable (but recommended) mattresses-in-a-box, which I replaced every several years. Then, my needs became more complex. Shoulders want SOFT, lumbar wants FIRM. Hips (both replaced) want COMFY. After doing a LOT of online research, I visited the Saatva store, which offers a full year trial period and "white glove" service. Five months ago I bought a queen-size "plush" zoned mattress for a bit less than $2K (which, frankly, was above my price point). The middle third of the mattress is firmer, while the top and bottom thirds are softer. Still in the trial period, no complaints.