I would challenge this thought process although it is understandable. Marketing opportunities can easily manipulate us. However, my last dexi resulted in increased bone and the only thing that I did differently was consistent collagen with Fortibone. Although I have a long way to go, I feel stronger and less frail and as I study more, Fortibone reduces fragility fracture %. Granted, I am only one person but for me, there seems to be improvement. I am not willing to take collagen without fortibone.