Many of you recall the famous ALS ice bucket challenge that went viral a few years back. This annual event has raised significant dollars for ALS research and lead to an important discovery in the disease.
#First2Burst has a similar goal: raise awareness as well as dollars specifically for Lung Cancer research. Using an ordinary balloon (or an app on your iPhone) you can challenge friends, co-workers, family, the coffee barista, your mail carrier... to be the first to burst and blow lung cancer away. Share your video on your favorite social media outlet and get the word out - if you have lungs you can get lung cancer. You can also use the comment feature of this post to link your video.