Cancer Drug advertising on TV needs to stop

Posted by kilkennyfarmwife @kilkennyfarmwife, Aug 12 11:50am

The US and Australia are the only two countries that allow drug advertising on TV. The rest of the world has banned this practice. Why do we allow Big Pharma to peddle prescription drugs to American citizens, bypassing a doctor, that needs to prescribe the medication? Doesn’t that make the doctor my drug dealer?

A US citizen takes ten times more prescription drugs then any other Industrialized nation. We consumed 60 percent of the world anti-depressants. Has this improved our life expectancy?

But the biggest issue I have with these advertising commercials, on TV for cancer, is that I have breast cancer and it reminds me I have breast cancer in the middle of a perfectly great day. It destroys my happiness and elevates my anxiety. I don’t want to be reminded I have cancer twenty times a day!

I feel these drug commercials are abusive to cancer patients and need to STOP!

Interested in more discussions like this? Go to the Breast Cancer group.

My breast surgeon feels the same way. She told me that she cringes every time she sees a commercial for Ibrance because with early detection so many women would not need that drug. She is opening Breast Hubs/Homes with backup from Insurance. She is trying to get women in earlier so that there is earlier detection, especially daughters of patients whom she treated and had no genetic cause for their cancer. I also cringe when I hear them say that a mammogram is recommended every 2 years. And you don’t hear them say things like “if you have BC ask your doctor about Ibrance” the way they do when it’s IBS or allergies…

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I totally agree with you and I feel the same way every time I see one…. Which is constantly!!!!
What can we do to stop it! ?

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For me it's the radio. And no, that drug will not help my TNBC. 😠😡

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Same. I hate to see those commercials. Once my 11 yr old asked me if that's the drug I'm using. I felt so sad.

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This is not a drug I take however, I would like to flip the script a tad and say we have quite a few members who are on that medication. These members are typically members who have advanced cancer and are probably very grateful this drug exists. They probably don’t get angry when they hear this ad.
Although I have very mixed emotions about drugs being advertised at all. I think it is a double edged sword. Some people are asking for every drug for every ailment, and this is never good. The other side of that coin is knowing that not everyone has access to quality medicine and if this can help them to formulate questions for the doctors and advocate for quality care then I feel like that is a good thing.
Can you think of possible solutions to these problems, without changing the dynamic of this that helps patients?

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@auntieoakley

This is not a drug I take however, I would like to flip the script a tad and say we have quite a few members who are on that medication. These members are typically members who have advanced cancer and are probably very grateful this drug exists. They probably don’t get angry when they hear this ad.
Although I have very mixed emotions about drugs being advertised at all. I think it is a double edged sword. Some people are asking for every drug for every ailment, and this is never good. The other side of that coin is knowing that not everyone has access to quality medicine and if this can help them to formulate questions for the doctors and advocate for quality care then I feel like that is a good thing.
Can you think of possible solutions to these problems, without changing the dynamic of this that helps patients?

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Thank you for flipping the script. They are helping extend lives. I think in my heart that the spread is something that I don’t want to think about so that’s why I cringe. But if I needed them, they would be there and I would be grateful for each and every part of each day. I can’t think of a solution other than ads that encourage mammograms.

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@auntieoakley

This is not a drug I take however, I would like to flip the script a tad and say we have quite a few members who are on that medication. These members are typically members who have advanced cancer and are probably very grateful this drug exists. They probably don’t get angry when they hear this ad.
Although I have very mixed emotions about drugs being advertised at all. I think it is a double edged sword. Some people are asking for every drug for every ailment, and this is never good. The other side of that coin is knowing that not everyone has access to quality medicine and if this can help them to formulate questions for the doctors and advocate for quality care then I feel like that is a good thing.
Can you think of possible solutions to these problems, without changing the dynamic of this that helps patients?

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I don't mean to be disrespectful. I have advanced disease and seeing such commercials on the TV does not make me grateful. It reminds the entire family that I have an incurable disease, the fine lines tell I may live, say, for another 4 months if I use this drug. This is terrifying not only for me but also for a child watching. I usually sat in front of the TV for a comic relief and end up crying. As I am now…

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@lcr2017

Thank you for flipping the script. They are helping extend lives. I think in my heart that the spread is something that I don’t want to think about so that’s why I cringe. But if I needed them, they would be there and I would be grateful for each and every part of each day. I can’t think of a solution other than ads that encourage mammograms.

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What a wonderful world it would be if pharma ads ( which are incredibly numerous) would routinely add the public service prevention concept… like encouraging mammo or MRI ( my case) in addition to their treatment target.

I agree that Pharma ads are difficult to view but I’m pretty sure they are here to stay.

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@anjalima

What a wonderful world it would be if pharma ads ( which are incredibly numerous) would routinely add the public service prevention concept… like encouraging mammo or MRI ( my case) in addition to their treatment target.

I agree that Pharma ads are difficult to view but I’m pretty sure they are here to stay.

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You are correct and it might even help if before a TV episode about cancer, they would run a public service prevention blurb so that the viewers are thinking about the screenings that they have put off. They do it for mental health all the time. Generally, they are at the end, for domestic violence or suicide prevention, but for BC, it’s better to have it on the viewer’s mind.
There are also the ones that are just ads, where the son is taking care of the mother who is dying from smoking—they could be done for breast cancer. And Cologuard—early detection. Screenings for BC are not connected to Pharma, because there is nothing to ‘sell’.

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I agree with not allowing drugs to be advertised on TV. It's disrespectful to those who are using the drug out of necessity, and they already know about the drug. The only reason it's done is related to more $$ assuming the patient hears about the "miracle drug" that has a long list of side effects, including "may cause death," they will prompt their doctor to get on board and order it. I trust my physician/oncologist to know what drugs are out there, especially in the case of cancer. This also goes along the lines of having to see ads with women shaving their bikini lines as they advertise a new razor and/or witnessing an overflowing sanitary pad that will help limit accidents, but it's so much more egregious when you're pushing drugs for a life threatening illness. My husband keeps his finger on the remote to shut off the commercials and I know he feels bad every time they come on. They just add another reminder to my already stressed day thinking about what's next. Let's keep the drug decisions to the doctors who need to prescribe them and get them off TV…how is the question.

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@eku

I don't mean to be disrespectful. I have advanced disease and seeing such commercials on the TV does not make me grateful. It reminds the entire family that I have an incurable disease, the fine lines tell I may live, say, for another 4 months if I use this drug. This is terrifying not only for me but also for a child watching. I usually sat in front of the TV for a comic relief and end up crying. As I am now…

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I don’t feel disrespected. I also was not trying to be disrespectful, as I also have MBC, but currently without progression. I cannot say I know how you feel but I live with the terror of that every day. I had not thought people would be grateful for seeing it on TV. Just grateful for the drug itself. If that was a wrong assumption, I apologize. I am not advocating for pharma ads on television, just trying to turn the conversation into thinking about solutions for the thing we hate.
I would love to turn back time on what we see on television, more than just pharma ads. Barring that, I love some of the ideas here.

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@lcr2017

Thank you for flipping the script. They are helping extend lives. I think in my heart that the spread is something that I don’t want to think about so that’s why I cringe. But if I needed them, they would be there and I would be grateful for each and every part of each day. I can’t think of a solution other than ads that encourage mammograms.

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I cringe too because my Dr mentioned Ibrance and fulestrant…might have to take it… And seeing those commercials every day with side effects like death!! scare me. For now I need dissection and that is bad enough!!

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